A little can go a long way



Grassroots fundraising is about collective impact. One donation may feel like a drop in the bucket - after all, none of us are philanthropists or billionaires; but, together, a lot of modest donations send a clear message: we exist, we care. We are putting our own skin in the game and then we apply what we know from practice and policy to inform how our funds are deployed.

Here are our Giving Principles:

  1. We are playing the long game: It is unlikely that a single check from our PAC will change the course of an election. While our network may choose to show up en masse for someone great, our check is intended to demonstrate our awareness and commitment as a collective force for kids.

  2. Non-usual suspect, wide over deep: To show our collective power, and to strengthen our connective tissue, we must show up where the national donor community may not be. This will seed future opportunities and will bolster impact with office holders who are not yet familiar with our work, while also supporting our peers they endeavor to drive outcomes, often without fanfare. A little across many places will be powerful.

  3. We will take our own seat at the table: Though we may be on the right side of history for kids and families, not everyone is with us yet. By making modest contributions to those in agenda-setting positions, we demand our own seat at the table.

  4. We augment others’ impact: We know we can’t substitute the volume of dollars that the large donor community can contribute, and our peers are doing a lot of great work on advocacy and, sometimes, politics already in key pockets of the country. At no point should we duplicate someone’s hard work, but always seek to augment and strengthen connections across the country.

  5. Allies supporting Allies: Just like immigrant communities pool support to enable each to gain footing in a new country, we each take a turn to support another. What we each modestly contribute comes back.